New Market is a town in Shenandoah County, Virginia, United States. Founded as a little crossroads trading town in the Shenandoah Valley, it has a population of 2,146 as of the most recent 2010 U.S. census. The north–south U.S. 11 and the east–west U.S. 211 pass near it and irritated Massanutten Mountain at the town’s titular gap.

It is home to the New Market Shockers of the Rockingham County Baseball League, the New Market Rebels of the Valley Baseball League, the Schultz Theatre and School of Performing Arts, and the Shenvalee Golf Course. The town is known for having been the site in 1864 of the last major Confederate victory in the American Civil War.

In 1745, John Sevier, later a Revolutionary War commander, first officer of the temporary State of Franklin, and first and six-term Governor of Tennessee, was born in this town.

On Friday, June 13, 1862, New Market was the site of a act in the American Civil War amongst a little Union Army and a small Confederate Army. Warfare returned in the Valley Campaigns of 1864. On May 15, 1864, New Market was the site of the Battle of New Market. Students from the Virginia Military Institute fought nearby the Confederate Army and motivated Union General Franz Sigel and his army out of the Shenandoah Valley. Every year VMI cadets commemorate the 85-mile march from Lexington to New Market made by the cadets in 1864, who finished following their victorious engagement at the Battle of New Market.