New Deal is a U.S. town in Lubbock County, Texas. The population was 794 at the 2010 census. It is ration of the Lubbock Metropolitan Statistical Area and the Llano Estacado region.

New Deal was originally known as Monroe, named for Monroe G. Abernathy, a local landowner. The town was originally developed as a train station loading site. People began to reach a decision there and that is why the town was built alongside the railroad tracks and highway. The train identification name for the township yet reads Monroe to the side of the railroad tracks. Some time subsequently the town wanted a publicize office and requested the permit for the Monroe Postal Station. Because there was already a town in Texas following the state Monroe City, the U.S. postal department untouched the herald of the town to New Deal after Franklin D. Roosevelt’s programs and to comply the consolidated intellectual system’s name. This guidance was everything developed once the studious system had to write a history following applying for a federal grant. In 1970, the township was incorporated by the vote of its citizens. The city of Lubbock, Texas, was planning some annexation of surrounding lands and the people of the New Deal Place decided to incorporate rather than be annexed to the city of Lubbock. A local farmer, Billy Fortenberry, was the first mayor. In 1970, Ray Edell West, a city councilman for three years, became the mayor. Under his mayoral dealing out in the next-door 7 years, the town built a City Hall and a Volunteer Fire Department building.

New Deal is located on the level plains of the Llano Estacado just to the north of Lubbock, Texas at 33°44′03″N 101°50′09″W / 33.734048°N 101.835862°W / 33.734048; -101.835862 (33.734048, –101.835862).

According to the United States Census Bureau, the town has a total Place of 1.1 square miles (2.9 km), of which 0.015 square miles (0.04 km²), or 1.25%, is water.