Mora or Santa Gertrudis de lo de Mora is a census-designated place in, and the county seat of, Mora County, New Mexico. It is located approximately halfway in the middle of Las Vegas and Taos upon Highway 518, at an altitude of 7,180 feet. The Republic of Texas performed a semi-official raid on Mora in 1843. Two terse battles of the Mexican–American War were fought in Mora in 1847, where U.S. troops eventually defeated the Hispano and Puebloan militia, effectively ending the Taos Revolt in the Mora Valley. The latter fight destroyed most of the community, necessitating its re-establishment.

Mora includes three plazas and four settlements: Mora proper, Cleveland (originally named San Antonio), Chacon, and Holman (without a plaza, and originally named Agua Negra) lying amid Chacon and Cleveland. In the mid-19th century, there were two settlements, Upper and Lower Mora.

Spanish settlers had sporadically occupied what is now known as the Mora Valley before the late 18th century. The long-lasting written records of the unity of Mora dates to 1818, when a bureau of settlers petitioned to build a church in what was later named Lo de Mora;, or in long form Santa Gertrudis de lo de Mora; they had come from San Juan de los Caballeros (originally Caypa Pueblo, and today named Ohkay Owingeh).

However, Mora was formally founded as a Hispanic farming community – after Mexican independence from Spain – upon a land ascend issued September 28, 1835, by Centralist Republic of Mexico Governor of Nuevo Mexico Albino Pérez, It provided title to a strip of Mora Valley house to each of dozens of families pleasing to consent there. Despite fanciful stories approximately subsistence on berries (mora means ‘mulberry’ in Spanish), the valley, the river, the town, and eventually the county appear to have taken their pronounce from the relations name Mora, borne by several of the settlers. While mulberry trees are found in the area, they are not indigenous to the Americas and in view of that were brought by Spanish or superior settlers.